Show Up and Lead.

Coach, Train, Teach, with Digital Workshops and Courses.



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"My passion is creating and teaching with lively purpose-driven discussions that bring out the best in ourselves and each other. Heroic is a one-stop shop and allows me to do what I’m best at and takes care of everything else. It provides a perfect structure while enabling me to customize my courses however I want. It’s simple, it’s easy, and it’s comprehensive."

Dani Rukin
Professional Career Coach, CPCC, PCC

Stepping up to lead is hard.

"The counterfeit innovator is wildly self-confident. The real one is scared to death.”
Steven Pressfield, The War of Art

  • Focus On Your Why

    Discover how your steady focus on your why grows your influence.

  • Design Your Program Experience

    Discover how leading collaborative groups blow your customers minds.

  • Amplify Your Impact

    Discover how the Heroic platform gives you the tools to launch and lead your program at scale.

Leading with Heroic is easy.

"The market for something to believe in is infinite.”
Hugh MacLeod

Make It Memorable

Yes, you run “evergreen" self-study courses and membership sites on Heroic. They are an important part of your portfolio, and your marketing funnel.  But make your signature program intimate. Sell a program that people actually engage with, finish, and remember.

Make your signature course a collaborative workshop. That’s how we create real and thriving communities.

How to Create, Sell, and Lead Awesome Online Workshops

"How was your day? If your answer was "fine," then I don't think you were leading.”
― Seth GodinTribes

1. Concieve It


Give up your cynicism. Set your school into motion. Tell someone you trust what’s going to happen. Let them know you are taking your leadership to the next level. You know your values, and your wisdom. Create the space for others to experience what you know so well. Amplify your arena. Your customers need you.

Who are you going to tell first? Yell it across the room now or write it down. You can do this.

It’s Your Platform

You could just live on or forever. Or - you grow your own audience. Figure it out. Stop messing around on Facebook. Build your audience, and sell courses and coaching from your own domain using Heroic. Don't worry, you aren’t alone, we are all figuring it out together. Holding webinars with Q&A is a great way to hear what your audience needs.

Lead an Experience

Don’t sell a $10/month membership site to lazy people. You don’t want passive income from lazy people who can’t be bothered to cancel. Sell an amazing experience where people are asking you for what’s next. You got content. Heroic helps you sell it and deliver outcomes that... leave you speechless.

And be up and running in hours, not days or weeks.

2. Build It

1. Pilot Your Program

Talk with your friends and tell them what you are up to. Don't hide away to design and build a program in seclusion. Piloting a program with a small group of users creates engagement from the beginning, and the feedback you receive gives you insight about what your customers really need.

3. Host Webinars and Video Conferences

Hold public video conferences. Have a discussion with a thought leaders that has synergy with your offering. Your audience get's to join in for Q&A.

A great way to prime your audience is to start by offering webinars. Get them into the habit of joining you at specific scheduled times. Your webinars are great opportunity present and finish with a call to action.

2. Build Your Program Site

This is the least difficult part. Heroic makes this so easy for you. Upload your content onto the platform and you have a super scalable course hosting solution.  Try it out and you'll be amazed how quickly you have something to show.

4. Run A "Sideways Launch"

After you have refined your pilot and you are confident in your program, prepare a bigger launch.

Jeff Walker's Launch Blueprint is commonly used for generating trust and excitement about your offer. It's called a sideways launch because instead of a long sales page, you are creating multiple pages that run in time delay, most often with just a video on each page.

Superior quality video conferencing is built into Heroic.

Everyone knows what's going on with each other - Look at their faces!

3. Lead It

Start With a Values Exercise

  • members are moved by the actions of other people they know personally
  • being accountable to a group moves the spirit
  • an individual's future is created through shared group language

Use Breakout Groups

  • students don't really know the material until they can speak it
  • when they can speak it, your community will grow
  • the group conversation is the future of your program

Wrap Your Program With a Long-Term Offer

  • run a 90 day accountibility program - invested members create high quality community
  • manage large numbers of members and yet keep intimate work groups
  • your members become your influential community and social proof

Leaders Who Train and Coach Want This

"Boldness has genius, magic, and power in it. Begin it now." - Goethe



We value your privacy and would never spam you

2 weeks free trial - beta list selection only