"My passion is creating and teaching with lively purpose-driven discussions that bring out the best in ourselves and each other. Heroic is a one-stop shop and allows me to do what I’m best at and takes care of everything else. It provides a perfect structure while enabling me to customize my courses however I want. It’s simple, it’s easy, and it’s comprehensive."Dani Rukin
Professional Career Coach, CPCC, PCC
Stepping up to lead is hard.
"The counterfeit innovator is wildly self-confident. The real one is scared to death.”
― Steven Pressfield,
Focus On Your Why
Discover how your steady focus on your why grows your influence.
Design Your Program Experience
Discover how leading collaborative groups blow your customers minds.
Amplify Your Impact
Discover how the Heroic platform gives you the tools to launch and lead your program at scale.
Make It Memorable
Yes, you run “evergreen" self-study courses and membership sites on Heroic. They are an important part of your portfolio, and your marketing funnel. But make your signature program intimate. Sell a program that people actually engage with, finish, and remember.
Make your signature course a collaborative workshop. That’s how we create real and thriving communities.
1. Pilot Your Program
Talk with your friends and tell them what you are up to. Don't hide away to design and build a program in seclusion. Piloting a program with a small group of users creates engagement from the beginning, and the feedback you receive gives you insight about what your customers really need.
3. Host Webinars and Video Conferences
Hold public video conferences. Have a discussion with a thought leaders that has synergy with your offering. Your audience get's to join in for Q&A.
A great way to prime your audience is to start by offering webinars. Get them into the habit of joining you at specific scheduled times. Your webinars are great opportunity present and finish with a call to action.
2. Build Your Program Site
This is the least difficult part. Heroic makes this so easy for you. Upload your content onto the platform and you have a super scalable course hosting solution. Try it out and you'll be amazed how quickly you have something to show.
4. Run A "Sideways Launch"
After you have refined your pilot and you are confident in your program, prepare a bigger launch.
Jeff Walker's Launch Blueprint is commonly used for generating trust and excitement about your offer. It's called a sideways launch because instead of a long sales page, you are creating multiple pages that run in time delay, most often with just a video on each page.